diff --git a/provision/ansible/playbooks/templates/kube-vip-daemonset.yaml.j2 b/provision/ansible/playbooks/templates/kube-vip-daemonset.yaml.j2
index 3a6bfb1d..c0d581d6 100644
--- a/provision/ansible/playbooks/templates/kube-vip-daemonset.yaml.j2
+++ b/provision/ansible/playbooks/templates/kube-vip-daemonset.yaml.j2
@@ -20,7 +20,7 @@ spec:
     spec:
       containers:
         - name: kube-vip
-          image: ghcr.io/kube-vip/kube-vip:v0.4.3
+          image: ghcr.io/kube-vip/kube-vip:v0.4.4
           imagePullPolicy: IfNotPresent
           args:
             - manager
diff --git a/tmpl/cluster/kube-vip-daemonset.yaml b/tmpl/cluster/kube-vip-daemonset.yaml
index 726032ea..78c37f4f 100644
--- a/tmpl/cluster/kube-vip-daemonset.yaml
+++ b/tmpl/cluster/kube-vip-daemonset.yaml
@@ -20,7 +20,7 @@ spec:
     spec:
       containers:
         - name: kube-vip
-          image: ghcr.io/kube-vip/kube-vip:v0.4.3
+          image: ghcr.io/kube-vip/kube-vip:v0.4.4
           imagePullPolicy: IfNotPresent
           args:
             - manager